Flo Health, the #1 women’s health app worldwide with over 420 million users, has launched “Flo for Perimenopause,” a comprehensive digital platform designed to support women through one of life’s most misunderstood and underserved transitions. The new feature addresses the reality that more than a billion women globally will experience perimenopause and menopause by 2025, yet many lack adequate information and support.
The launch represents a significant expansion of Flo Health’s mission to support women at every stage of their health journey. The platform, which serves 76 million monthly active users, has established itself as the leading digital health solution for women’s reproductive health, and this innovative health technology extends that expertise to perimenopause care.
“Flo for Perimenopause” provides expert-verified content and symptom tracking, plus personalized health insights created in collaboration with Flo Health’s team of 100+ medical experts. The comprehensive approach ensures that women receive accurate, evidence-based information to help them understand what’s happening with their bodies during this critical life stage.
A key component of the new feature is adapted cycle tracking that acknowledges the irregularities common during perimenopause. Instead of providing exact period predictions, the platform offers time windows for when periods might occur, helping women understand how their body’s rhythms are changing while preparing for potential variations.
The platform enables users to track various symptoms from hot flashes to mood changes, fatigue, and sleep disturbances. Women receive daily, medically-verified tips and information about their personal symptoms from Flo Health’s medical experts, along with access to clearly laid out perimenopause milestones that guide them through this transition phase.
Flo Health’s comprehensive approach is supported by its status as Europe’s first femtech unicorn, having raised $200 million in funding from General Atlantic in July 2024. This investment enables the company to continue developing innovative solutions for underserved areas of women’s health.
The launch includes community support through Secret Chats, Flo’s anonymous in-app feature that connects users for private discussions on female health and well-being. This feature fosters community and support among women navigating similar perimenopause challenges, addressing the isolation many women experience during this life stage.
Dr. Sameena Rahman, a board-certified OB/GYN, sex-med gynecologist, and menopause specialist collaborating with Flo Health, emphasized the importance of comprehensive perimenopause support. “Perimenopause isn’t a mystery—it’s a natural life stage that deserves nuanced understanding, support, and open conversation,” she said.
The platform’s research foundation includes studies published in prestigious medical journals, with Flo Health’s Science team contributing to the Nature portfolio journal npj Women’s Health. This research revealed that symptoms considered typical for perimenopause can occur earlier than previously thought, informing the development of more accurate support tools.
Flo Health’s survey findings reveal the urgent need for better perimenopause education, with 54% of women reporting they don’t feel adequately informed about this life stage. The comprehensive nature of “Flo for Perimenopause” directly addresses this knowledge gap through multiple support channels.
The company maintains active engagement with its user community through social media channels, providing ongoing education and support resources. Users can access the new perimenopause features through both the Apple App Store and Google Play Store, with the comprehensive support system becoming available to all users on July 21, 2025.
This launch reinforces Flo Health’s position as the leading digital health platform for women, continuing to set new standards for comprehensive, evidence-based women’s health support across all life stages.